Austin, TX

The Line

September 20 - 21


Cologne, DE

Bauwerk io

September 28


London, UK

8 Northumberland Avenue

October 4

Learn More

Connected is the conference that fosters community, ignites your love for learning, and empowers businesses to scale. Everyone is invited—so what are you waiting for? Join us in-person in Austin, Cologne, or London.

Why Attend Connected?


Discover the innovative vision and future direction of the SugarCRM platform.

Mingle with peers solving similar challenges.

Elevate your career with optional hands-on Sugar training and certifications (only at selected locations).

Learn from industry thought-leaders that will grant you a fresh perspective.

Stay current with the latest business trends to keep focused and remain ahead of the competition.

*The Connected conference admission is free to all businesses leveraging Sugar and prospective customers.

Frequently Asked Questions

When and where is Connected 2023?

Connected 2023 will take place in three locations:

  • Austin, Texas – September 20 – 21
  • Cologne, Germany – September 28
  • London, United Kingdom – October 4

Who should attend?

Everyone in the Sugar family, from users to C-level leaders, is welcome to join us, regardless of business size, industry, or job function. There will be something for everyone!

Is there a cost?

The Connected conference admission is free to all customers and prospects.

Where should I stay?

We recommend these three hotels:

Are masks required?

Currently, masks are not required. We will follow local health and safety guidelines.

Is there a dress code?

We encourage you to wear business casual attire. The fall weather can be unpredictable in all three locations, so we recommend packing layers so you will be comfortable whether you are indoors or out. 

Where can I see the agenda?

Select the city you’re interested in attending to discover more information about each event. We will continue to update you as more details are ready to be shared.




Analyst Summit

Will there be training and certifications available at all three conferences?

We can only offer a full day of training and certifications at the conference in Austin, TX. However, the events in London and Cologne will include product and business best practice sessions. 

How do I purchase Training & Certification tickets?

When you register for Connected Austin, there is an option to purchase tickets and pick which classes you prefer. Notice that we do have early bird special prices until July 31st!

Do I need to bring anything to be prepared for the Training & Certification?

Yes, you will need a laptop for the training session so you can participate in the hands-on labs. If you are participating in the certification session, you will need a laptop to take your exam.

Can I register on event day?

Connected has very limited seating, we strongly suggest you register ahead of time to secure your spot.

What’s the best way to stay up to date on event announcements?

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.

Don't take our word for it!

Hear what customers have to say about past Connected events.

"Hearing the vision and the coming growth of Sugar was exciting."

"Thanks for a great event and for keeping your customers informed of trends and innovation."

Thank you to our Gold Sponsor